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The Red Dot Campaign was initiated in collaboration with the Pune Municipal Corporation to convince Pune residents to wrap and mark their sanitary waste prior to disposal, and to give SWaCH members experience in self-advocacy. Seven months into the campaign, a sample of 75 trained SWaCH leaders (serving 15,000 households daily) reported that 50% of their customers were wrapping and marking their sanitary waste, compared with 0% before the campaign began. They also reported that 75% of customers were informing them when sanitary waste was present in their trash can, compared with 0% before. These numbers are likely lower in areas serviced by SWaCH leaders who have not yet received leadership training, emphasizing the benefit of leadership training for waste pickers alongside campaigns. SWaCH continues to expand trainings for both their members and the public, so public support for the Red Dot Campaign will continue to grow. Below are some of the outreach materials used during the Red Dot Campaign.
Red Dot Campaign videos
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The Red Dot Campaign's 1 minute PSA film went viral on Facebook, logging more than 8 million views to date. It was also shown in movie houses throughout Pune, and shared widely via WhatsApp, YouTube and email. Video by Brodie Cass Talbott.
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The Next Generation: This 1 minute film features the children of waste pickers as they stencil pushcarts in support of the Red Dot Campaign, and ask that people treat their parents with dignity. Video by Amit Thavaraj. |
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SWaCH Outreach: This video was not part of the Pushing for Peace project, but demonstrates how the Red Dot Campaign has been integrated into all of SWaCH's current outreach activities. Video by Amit Thavaraj. |
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Sign Language: This video explaining the Red Dot Campaign in sign language is one of many educational resources voluntarily developed by engaged citizens to help spread awareness. |
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Pune's mayor, Mukta Tilak, shares her support for the Red Dot Campaign. |
PushcART and other outreach materials
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Multilayer stencils helped volunteers paint educational imaging on 1,500 pushcarts across Pune city.
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Pushing for Peace provided SWaCH with 26 tablets to improve outreach trainings, and 25 waste segregation tents to protect SWaCH workers from the elements while also educating people about the Red Dot Campaign.
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T-shirts, mugs, mini pushcarts, stickers, posters, banners and flyers helped us engage volunteers to help spread the word.